About Sherry Week
For the 13rd year International Sherry Week, organised under the auspices of El Consejo Regulador Jerez-Xeres-Sherry & Manzanilla, will spread the word about Sherry wines to aficionados in a multitude of events both online and offline throughout the week of November 2nd – 8th 2026.
Thousands of restaurants, bars, wine stores, wine educators and bodegas across the world will hold Sherry tastings and offer pairing menus, as well as other Sherry-themed events, to show how superbly this wine pairs with a wide variety of dishes, from cheese and cured meats, to fish, seafood, stews, and desserts.
Organisers have reported increases of as much 500% in Sherry Wine sales during International Sherry Week, along with sustained growth as a result of exposure.
ISW 2020 won three awards: Best Social Media Campaign from The Drinks Business, Best Social Media Campaign from International Wine Challenge Spain, and Best Digital and Social Media campaign (for the second time) from Drinks International.
«Sherry Week is a great opportunity to share with consumers the vast knowledge from all our varied activities – Sherry Cocktail Competitions, seminars, masterclasses, and our Sherry Educator Programme, says César Saldaña, General Manager Sherry Wine Council, Jerez-Xeres-Sherry.»
«Professionals in the wine and gastronomy sectors can spread the word about Sherry to enthusiasts, whether newcomers or experienced. So we’re not only connecting Sherry lovers from around the world, but also supporting all our collaborators.»
Sherry Week’s success as a social media marketing event has been recognised in three awards organised by industry publications: Drinks International Wine Marketing Awards, the Drinks Business and International Wine Challenge.
A few highlights, from Jerez to Japan in 2025
Sherry at the source: Spain
New! Sherry Cocktail Week Rutas: This year, Sherry gets shaken and stirred with the launch of dedicated citywide cocktail trails devoted entirely to Sherry mixology. Starting in Barcelona and stretching across Spain — from Gijón and Valencia to Bilbao, Sanlúcar de Barrameda, and the islands — expect inspired creative serves in a nationwide fiesta.
Barcelona turns into a Sherry cocktail playground as Paradiso, Dr. Stravinski, and 14 De la Rosa unveil original creations. Meanwhile, Público’s Sherry Supper Club: Land & Memory kicks off Sherry Week by bringing together a culinary dream team of four chefs for a seasonal feast with Bodegas Lustau, opening with a “Manzanilla & Liquid Olive” ode to Cádiz.
Madrid goes full fiesta with tapas, tastings, and cocktails taking over the capital. Expect paired tastings of Harveys’ V.O.R.S. wines at Sifón, Sherry & Tapas sessions at Kulto, Tabanco Madrid, and Casa Osorio, plus Dry Bar’s week-long Sherry cocktail showcase. GurtubayLab’s Meriendas del Jerez returns, and Ungranvino joins in with exclusive tastings and offers.
Seville blends tradition and innovation at Premier Sherry Cocktail Bar with tastings and cocktails in collaboration with Lustau, Delgado Zuleta and Williams & Humbert, while Vinalium Sevilla, La Ilustre, and Sevilla Tapas host events that celebrate Andalusian gastronomy.
Jerez, the heartland of Sherry, opens its doors to bodegas, cooperages, flamenco, and vineyards. Highlights include a Japanese cooking workshop with Bodegas Faustino González, brunches at Bota Gorda, and a special pairing menu at Pedro Nolasco overlooking the cathedral.
A record-breaking year in the UK
The UK makes Sherry Week history with a record 1, 670 events — up 101% from last year. With 18 Sherry houses and 45+ brands represented, the celebration spills into every corner of the country. From José Pizarro’s Sherry Supper Club at Lolo with Ben Lippett to takeovers at John Lewis, Majestic (214 stores), and Morrisons (259 stores), the spirit of Jerez is everywhere. Expect hundreds of tastings, pop-ups, and masterclasses — including Booths’ sold out pairing events with Carmen Aumesquet – Promotions Director Sherry Wine Council, tastings with The Wine Society, and Sarah Jane Evans MW’s The Future of Sherry.
From São Paulo to Sydney
The fiesta goes global. In Brazil, São Paulo celebrates All About Sherry with expert videos by Márcio Silva and Chula Barmaid, plus 2,000+ striking city posters. Highlights in the US include Washington DC’s lively Mini-Sherry Feria at The Square, a pairing dinner at Casa Teresa, a 20-bar Sherry Cocktail Ruta across the city, and the 4th Annual Sherry Cobbler Competition, while San Diego joins in with numerous tastings and Sherry-inspired menus.
Meanwhile, in China the Bamboo in China project reimagines a Sherry classic with 40 bars across 16 cities serving their own twist on the Bamboo cocktail, and in Sydney, the Sherry Dinner at Where’s Nick returns — a five-course journey from Manzanilla to Oloroso.
Be part of the celebration. This November, raise your glass and join the award-winning, record-breaking #SherryWeek movement today.
For media inquiries relating to the Sherry Week promotional campaign:
Email sherryweek@sherry.org
Website sherry.wine/sherryweek
Facebook facebook.com/sherrywinesjerez
Instagram @sherrywinesjerez
Twitter/X @sherrywine
Hashtag #SherryWeek
Over to César Saldaña, President of the Consejo Regulador Jerez-Xérès-Sherry:
“Every year, more professionals participate, imparting the unique nature of these wines to Sherry drinkers with all levels of knowledge.”
Feel free to revisit the Sherry Website for all sorts of info & recipes and articles on Sherry and stay tuned for Sherry Week 2026 events as they go live everyday starting this summer!
The following is not mandatory but a good guide:
Monday: Drink Manzanilla
Tuesday: Drink Amontillado
Wednesday: Drink Palo Cortado (or Oloroso)
Thursday: Drink Cream (or Oloroso)
Friday: Drink Fino
“If I had a thousand sons, the first humane principle I would teach them should be, to forswear thin potations and to addict themselves to sack!” *
– Falstaff, “Henry IV” – Shakespeare
*Tim Ginty : meaning, essentially, get merry with sherry.
